One of the tried and true staples in Psychology of Vision visual marketing is the shot of happy people jumping in mid-air. It is frequently used in their advertising in various cultures and countries. Much of the time the images come from clip art, but it is not unusual for POV clients to attempt to duplicate the images themselves as they jump in the air in unison. Not particularly original or creative, but there you have it.
This particular example from Switzerland combines the jumping image with two other symbols frequently used in POV iconography: an ocean beach and a sunrise/sunset.
http://allevents.in/z%C3%BCrich/z%C3%BCrich-studiengruppe-mit-susanne-ernst-freunde-helfen-freunde/972853152805769#
1 comment:
The images do indeed have a universal appeal of liberation and celebration. But this is advertising, marketing, attempting to manipulate in order to gain a profit.
I live in a part of the world where I visit the ocean frequently and it does indeed help me clear my head to walk alone on the beach for a spell. But the last thing I want to do is jump in the air during sunset and declare, "I want to join a cult where my soul will be enslaved and drained of all my money!" Which is exactly what Psychology of Vision wants to do to you.
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