A quote from the Youtube Skeptic Presents: Get Your Guru Going with Brian Keith Dalton and Michael Shermer
1. People’s ignorance is your best friend.
2. Pander to people’s hopes and fears.
3. Speak with authority about things very few people understand.
4. Misappropriate the language of various fields of study.
5. Sound ‘sciency’.
https://www.youtube.com/watch?v=CD8HeoZF9cM
[Update Aug. 18, 2021: dead link]
Here is a still from Beziehungs- und Kommunikationstraining mit Anne-Kathrin Koch by way of illustration. Note the POV Triangle in the background. POV loves to misappropriate science terminology as much as they love misappropriating aboriginal cultures.
Gotta love the way she introduces herself as a "licensed Psychology of Vision trainer," as if that really meant she had any sort of professional credentials.
https://www.youtube.com/watch?v=BE4oenNZVCM
https://www.anne-kathrin.de/inspiration/blog/wie-trauma-in-die-innere-freiheit-fuehren-kann.html?fbclid=IwAR34e8mfX-zFlVfswCLw_Z62JTQoJLZNCGYHNVilrwPOBylJZdvTcXf4lto