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Many cults seem to induce trance using disguised, non-direct methods. The pre-hypnotic strategies available to, and often utilized by, destructive cults include singling out someone and giving him/her a great deal of positive, special attention which then increases compliance to authority, and the use of group pressure and/or the demand that one "take center stage" and perform something in front of others (who are expecting a specific kind of performance). This tactic, called "love-bombing," is almost universally employed by cults.
From The Manipulation of Spiritual Experience: Unethical Hypnosis in Destructive Cults by Linda Dubrow-Marshall, Ph.D. and Steve K. Eichel, Ph.D., ABPP
http://www.carolgiambalvo.com/unethical-hypnosis-in-destructive-cults.html
According to the Psychology of Vision Trainers Manual, "joining" is an activity that is among required activities for the mid-level managers in this commercial enterprise (p. 20)
http://psychologyofvision.blogspot.com/2015/09/psychology-of-vision-trainers-manual.html
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Dubrow-Marshall and Eichel continue
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By prolonging trance states, and with the use of repeated inductions, the cultist may become more and more pliable, less critical, more dissociated from him/herself and more apt to accept spurious and even preposterous notions as "facts."
Sound familiar?
Here is another case study. The final 60 seconds of this Lency infomercial is particularly worth watching if you prefer to fast forward
https://www.youtube.com/watch?v=Fn5k2Ch77VU
