Person 2: It's a scam!
Person 1: No, it's a cult!
Person 2: I say it is a scam!
Person 3 who steps in with a big smile and gleaming white teeth: Ha ha! Silly people It's a cult and a scam!
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Interesting discussion starting to form at Quora--
https://www.quora.com/Is-the-psychology-of-vision-a-cult
