An amusing short article from the Scotteriology website. The author asks a broad question in regard to some New Age hucksters that has often crossed my mind concerning Psychology of Vision, "But how does such obvious BS compel people to fork over their logic and money? Well, of course, there is a sucker born every minute. But what makes a sucker a sucker?"
https://scotteriology.wordpress.com/2011/06/20/how-to-be-a-new-age-guru-and-get-rich/