One of the tried and true staples in Psychology of Vision visual marketing is the shot of happy people jumping in mid-air. It is frequently used in their advertising in various cultures and countries. Much of the time the images come from clip art, but it is not unusual for POV clients to attempt to duplicate the images themselves as they jump in the air in unison. Not particularly original or creative, but there you have it.
This particular example from Switzerland combines the jumping image with two other symbols frequently used in POV iconography: an ocean beach and a sunrise/sunset.
http://allevents.in/z%C3%BCrich/z%C3%BCrich-studiengruppe-mit-susanne-ernst-freunde-helfen-freunde/972853152805769#
