Why do people join cults? / Janja Lalich

"Today, there are thousands of cults around the world. Broadly speaking, a cult is a group or movement with a shared commitment to a usually extreme ideology that’s typically embodied in a charismatic leader. But what exactly differentiates cults from other groups – and why do people join them? Janja Lalich describes how cults recruit and manipulate their members. Lesson by Janja Lalich, animation by Globizco."

https://www.youtube.com/watch?v=kB-dJaCXAxA

If this animation portrayed the leader as an obese figure in a loud Hawaiian shirt the parallel with Psychology of Vision would be almost exact.

POV's own Trainer's Manual pretty much confirms the scenario outlined by Lalich.

https://psychologyofvision.blogspot.com/2015/09/psychology-of-vision-trainers-manual.html